The Ideal Vegan Lunch for Da Nang Locals: Survey Results & Insights

In 2025, Veggie Saigon surveyed 500 diners in Da Nang about vegan lunch habits. Results confirmed some things we already knew, and revealed some surprises.

Finding #1: Rice Is Still King

72% of diners said lunch feels 'incomplete' without rice. This holds even for the younger generation (18–30 years old) — 65% in this group still prioritize rice over noodles for lunch. Vietnamese food culture remains deeply tied to rice.

Finding #2: Under 60,000đ Is the Psychological Threshold

89% of diners said a 'reasonable' lunch should be under 60,000đ per person. But 71% were willing to pay more for 'something special' — with 'special' defined diversely: beautiful space (38%), extra toppings (27%), included drink (35%).

Finding #3: Health, Not Environment, Drives Vegan Choice

Reasons for eating vegan in Da Nang: health (52%), religion/spirituality (31%), trying something new (11%), environment (6%). This differs significantly from global trends where environment is the top reason in Western countries. Vietnamese consumers prioritize personal health.

Finding #4: Pho and Banh Mi Lead

Most beloved vegan lunch dishes: vegan pho (28%), vegan banh mi (23%), rice with multiple dishes (21%), vegan bun cha (18%), fresh spring rolls (10%). Veggie Saigon structures its menu and promotions based on these findings.

Data is the foundation of good decisions. But the best research is still sitting down, tasting, and talking with the person who is eating.

Share your lunch at veggiesaigon.com/order